About Al Rawdah

Company Profile

Emirates Modern Poultry Co., also known as Al Rawdah, was established in 1994 as a subsidiary of Emirates Rawabi Group. Al Rawdah is recognized as the pioneer of UAE poultry industry and is currently celebrating its 20th anniversary.

Through its state of the art, fully automatic slaughter house, Al Rawdah is the UAE’s largest producer of poultry products, with 40,000 kilograms of chicken meat processed every day. Al Rawdah’s products are 100% halal, and produced as per world-class operating standards. Al Rawdah chickens are only given 100% vegetarian feed.

Al Rawdah’s poultry farm is located 40km from Dubai along the Dubai-Al Ain Road. 538 hectares of land host cutting edge facilities to manufacture a range of superb quality products made from fresh chicken and processed meat. The brand’s robust distribution network includes hypermarkets, supermarkets and local grocery stores, and has helped it capture up 35 percent market share in UAE. Al Rawdah’s frozen products are also sought after for export to countries like Kuwait, Lebanon and Qatar.

Al Rawdah leads the way when it comes to using the latest technologies. The poultry utilizes heat exchange technology used to produce hot water, as well as utilizing the ‘Grander’ technology to ensure top quality water is used throughout the whole chain of production. Al Rawdah is the first poultry company in the world to use a steam scalder, and the first poultry company in the Middle East to adopt PCR technology in diagnoses of pathogens.

Al Rawdah is a pioneer in bringing the highest animal welfare and eco-friendly standards to its operations. A resident vetinary doctor ensures that the birds are kept healthy and absolutely free from antibiotics and growth hormones. Also, the poultry farm was the first to adopt the ‘Inovo’ vaccination of the embryonic baby chick.

Al Rawdah has a key focus on environment preservation and is viewed as an environmentally friendly company with its own Reverse Osmosis facility. In 2011, Al Rawdah established its own feed mill, Green Fields. The farm has an odourless Rendering Plant and prides itself on being a Zero Waste Company.

The brand has been recognised as a Superbrand from 2013 to date, and has also won the 20th Golden Trophy for Food & Beverages in Germany. Al Rawdah is the first poultry company in the Middle East to win a HACCP accreditation as well as Halal certification from Emirates Authority for Standardization and Metrology, and the first manufacturing organization in the Middle East to be certified to the ISO 14001 in 1997 and has since followed that up with ISO 14001:2004 and ISO 22000/2005 certifications. In 2015, 

The company is currently finalizing its expansion plans to the emirate of Abu Dhabi with a new farm in Liwa.

 

Latest News

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  4. The national brand for Halal, which comes within the UAE...

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Barcode: 6291038710649
Weight: 200g
Shelf life: 60 Days
Unit Per Case: 1 x 20 Pcs
Cartons per pallet: 50

Ready to grill or pan fry. Turkey strips are made from turkey thighs.

Barcode: 6291038010183
Weight: 1200g
Shelf life: 12 Months
Unit Per Case: 10 x 1200
Cartons per pallet: 75

Chicken burger Family pack. The chicken burgers are made from fresh chicken breast. Ready to grill or pan fry.

Barcode: 6291038101829
Weight: 200g
Shelf life: 12 Months
Unit Per Case: 48 x 200
Cartons per pallet: 75

The chicken burgers are made from Al Rawdah fresh chicken breast meat. Ready to grill or pan fry.

Barcode: 6291038710540
Weight: 200g
Shelf life: 60 Days
Unit Per Case: 1 x 20 Pcs
Cartons per pallet: 50

Ready to eat product made from Australian beef.

Barcode: 6291038710632
Weight: 200g
Shelf life: 60 Days
Unit Per Case: 1 x 20 Pcs
Cartons per pallet: 50

Ready to grill or pan fry. Beef strips are made from Australian beef.

 Barcode: 6291038400809
Weight: 400g
Shelf life: 12 Months
Unit Per Case: 20 x 400g
Cartons per pallet: 75

Made from Al Rawdah Fresh Chicken Drumstick and coated with tasty bread crumbs for added crispiness.

Barcode: 6291038020069
Weight: 500g
Shelf life: 12 Months
Unit Per Case: 20 x 500
Cartons per pallet: 75

Coated with tasty bread crumbs to give an added crunch.

 Barcode: 6291038400373
Weight: 270g
Shelf life: 12 Months
Unit Per Case: 20 x 270
Cartons per pallet: 75

Chicken nuggets shaped in little dinosaurs. A fun and delicious snack for kids.

Barcode: 6291038400960
Weight: 300g
Shelf life: 12 Months
Unit Per Case: 20 x 300g
Cartons per pallet: 75

Al Rawdah fresh chicken breast meat cut into slices and coated with mild spices and crunchy bread crumbs.

Barcode: 6291038400267
Weight: 270g
Shelf life: 12 Months
Unit Per Case: 20 x 270
Cartons per pallet: 75

Delicious crunchy chicken nuggets cooked with fresh chicken meat.

Barcode: 6291038400205
Weight: 270g
Shelf life: 12 Months
Unit Per Case: 20 x 270
Cartons per pallet: 75

Chicken Nuggets with a hint of tandoori spice. Al Rawdah Chicken nuggets tandoori is an all-time favorite.

Barcode: 6291038400502
Weight: 330g
Shelf life: 12 Months
Unit Per Case: 20 x 330g
Cartons per pallet: 75

Slices of fresh Al Rawdah chicken breast coated with crunchy bread crumbs and natural spices.

Barcode: 6291038200416
Weight: 270g
Shelf life: 12 Months
Unit Per Case: 24 x 270g
Cartons per pallet: 75

Al Rawdah fresh chicken breast made into meatballs and flavored with natural spices. Ready to panfry or cook with sauces.

 Barcode: 6291038020038
Weight: 400g
Shelf life: 12 Months
Unit Per Case: 20 x 400g
Cartons per pallet: 75

Al Rawdah fresh chicken meat cut into bite-sized popcorn and coated with tasty crumbs.

Barcode: 6291038020090
Weight: 400g
Shelf life: 12 Months
Unit Per Case: 20 x 400g
Cartons per pallet: 75

Al Rawdah Fresh Chicken Fillets cut into thick slices and coated with crispy bread crumbs.

Barcode: 6291038002065
Weight: 1000g
Shelf life: 3 Days
Unit Per Case: 1 x 15 Pcs
Cartons per pallet: 50

Barcode: 6291038002034
Weight: 500g
Shelf life: 3 Days
Unit Per Case: 1 x 15 Pcs
Cartons per pallet: 50

Barcode: 6291038002621
Weight: 1000g
Shelf life: 3 Days
Unit Per Case: 1x15 pcs
Cartons per pallet: 50

Barcode: 6291038002102
Weight: 500g
Shelf life: 3 Days
Unit Per Case: 1x15 pcs
Cartons per pallet: 50

Barcode: 6291038002188
Weight: 500g
Shelf life: 3 Days
Unit Per Case: 1 x 15 Pcs
Cartons per pallet: 50

Barcode: 6291038010015
Weight: 1000g
Shelf life: 3 Days
Unit Per Case: 10 x 1000g
Cartons per pallet: 50

Barcode: 6291038001013
Weight: 300g
Shelf life: 3 Days
Unit Per Case: 1 x 15 Pcs
Cartons per pallet: 50

Using only the freshest ingredients, Fresh Chicken Burger is ready to grill or pan fry.