Al Rawdah gears up for growth at Gulfood 2017

2017-02-28

Emirates Modern Poultry Co., also known as Al Rawdah, has announced ambitious growth plans at Gulfood 2017. The company’s showcase in Hall 3 at the Dubai World Trade Centre brings together its meat and poultry offerings.

Al Rawdah is expecting a 5% growth for fresh chicken through 2017, and is gearing up to meet new demand. The brand is also expanding its products across its fresh, chilled and frozen chicken lines with new chilled chicken breasts, frozen tandoori chicken kebab packs and 8-piece braai packs of fresh chicken breasts.

During Gulfood 2017, Al Rawdah also highlighted progress on the new LIWA farm, where Phase 1 has been launched with an initial investment of AED 120 million to reduce the company’s reliance on imported eggs by 50% and boost the UAE’s food security. The farm, which will follow global best practice where animal welfare and environmental considerations take centre stage, is also trialling solar panels to align with the UAE’s ambition of diversifying towards increased use of renewable energy.

 “Al Rawdah prides itself on leading the way in the UAE poultry industry. We are continuously making investments in technology, food processing infrastructure and environmentally friendly measures to save water and energy. We are also pleased to report that work on our new LIWA farm Phase I is continuing apace, and the property will open either by end of this year or by early 2018. We want to continue being known as the premium UAE poultry producer that emphasises national food security, animal welfare and environmental sustainability,” says Dr. El Rashid Dafalla Mohamed, CEO, Al Rawdah.

The brand also announced a focus on food security measures, with upgraded packing for fresh chicken ensuring hygiene and freshness improvements. Al Rawdah is the first UAE producer to adopt this new packing technology.

2017 marks Al Rawdah’s eighth participation in Gulfood. “We’ve upgraded our presence at Gulfood 2017 with the objective of showcasing Al Rawdah’s credentials as the leading UAE poultry producer. We want to highlight our technological investments and commitment to innovation. Our new fresh packaging, for instance, is designed specifically to further improve hygiene and freshness at the point of consumption. Historically, Gulfood has been a powerful platform to network with existing customers and explore new opportunities, and has given us a Return on Investment of around AED 10 million.,” said Jeanette Kristensen Alhaider, General Manager, Sales and Marketing, Emirates Modern Poultry Co.

Al Rawdah’s short-term future plans involve meeting local market demand and finding channels for GCC markets where the brand is not currently present. Al Rawdah is looking to target Bahrain, and take its food service products to Qatar and Oman.

Now celebrating its 22nd edition, Gulfood is the world’s largest annual food & beverage exhibition for F&B professionals. The event is being held from February 26th to March 2nd 2017 at the Dubai World Trade Centre.

Back to News

Latest News

  1. Emirates Modern Poultry Co., also known as Al Rawdah,...

    Read More
  2.  

    ... Read More
  3. Al Rawdah was awarded “Best Brand Owners - Trade Vendors...

    Read More
  4. The national brand for Halal, which comes within the UAE...

    Read More
  5. Emirates Modern Poultry Co., also known as Al Rawdah,...

    Read More
  6. - Company sees 525 per cent growth in its production...

    Read More
  7. Emirates Modern Poultry, better known as Al Rawdah,...

    Read More

Barcode: 6291038710649
Weight: 200g
Shelf life: 60 Days
Unit Per Case: 1 x 20 Pcs
Cartons per pallet: 50

Ready to grill or pan fry. Turkey strips are made from turkey thighs.

Barcode: 6291038010183
Weight: 1200g
Shelf life: 12 Months
Unit Per Case: 10 x 1200
Cartons per pallet: 75

Chicken burger Family pack. The chicken burgers are made from fresh chicken breast. Ready to grill or pan fry.

Barcode: 6291038101829
Weight: 200g
Shelf life: 12 Months
Unit Per Case: 48 x 200
Cartons per pallet: 75

The chicken burgers are made from Al Rawdah fresh chicken breast meat. Ready to grill or pan fry.

Barcode: 6291038710540
Weight: 200g
Shelf life: 60 Days
Unit Per Case: 1 x 20 Pcs
Cartons per pallet: 50

Ready to eat product made from Australian beef.

Barcode: 6291038710632
Weight: 200g
Shelf life: 60 Days
Unit Per Case: 1 x 20 Pcs
Cartons per pallet: 50

Ready to grill or pan fry. Beef strips are made from Australian beef.

 Barcode: 6291038400809
Weight: 400g
Shelf life: 12 Months
Unit Per Case: 20 x 400g
Cartons per pallet: 75

Made from Al Rawdah Fresh Chicken Drumstick and coated with tasty bread crumbs for added crispiness.

Barcode: 6291038020069
Weight: 500g
Shelf life: 12 Months
Unit Per Case: 20 x 500
Cartons per pallet: 75

Coated with tasty bread crumbs to give an added crunch.

 Barcode: 6291038400373
Weight: 270g
Shelf life: 12 Months
Unit Per Case: 20 x 270
Cartons per pallet: 75

Chicken nuggets shaped in little dinosaurs. A fun and delicious snack for kids.

Barcode: 6291038400960
Weight: 300g
Shelf life: 12 Months
Unit Per Case: 20 x 300g
Cartons per pallet: 75

Al Rawdah fresh chicken breast meat cut into slices and coated with mild spices and crunchy bread crumbs.

Barcode: 6291038400267
Weight: 270g
Shelf life: 12 Months
Unit Per Case: 20 x 270
Cartons per pallet: 75

Delicious crunchy chicken nuggets cooked with fresh chicken meat.

Barcode: 6291038400205
Weight: 270g
Shelf life: 12 Months
Unit Per Case: 20 x 270
Cartons per pallet: 75

Chicken Nuggets with a hint of tandoori spice. Al Rawdah Chicken nuggets tandoori is an all-time favorite.

Barcode: 6291038400502
Weight: 330g
Shelf life: 12 Months
Unit Per Case: 20 x 330g
Cartons per pallet: 75

Slices of fresh Al Rawdah chicken breast coated with crunchy bread crumbs and natural spices.

Barcode: 6291038200416
Weight: 270g
Shelf life: 12 Months
Unit Per Case: 24 x 270g
Cartons per pallet: 75

Al Rawdah fresh chicken breast made into meatballs and flavored with natural spices. Ready to panfry or cook with sauces.

 Barcode: 6291038020038
Weight: 400g
Shelf life: 12 Months
Unit Per Case: 20 x 400g
Cartons per pallet: 75

Al Rawdah fresh chicken meat cut into bite-sized popcorn and coated with tasty crumbs.

Barcode: 6291038020090
Weight: 400g
Shelf life: 12 Months
Unit Per Case: 20 x 400g
Cartons per pallet: 75

Al Rawdah Fresh Chicken Fillets cut into thick slices and coated with crispy bread crumbs.

Barcode: 6291038002065
Weight: 1000g
Shelf life: 3 Days
Unit Per Case: 1 x 15 Pcs
Cartons per pallet: 50

Barcode: 6291038002034
Weight: 500g
Shelf life: 3 Days
Unit Per Case: 1 x 15 Pcs
Cartons per pallet: 50

Barcode: 6291038002621
Weight: 1000g
Shelf life: 3 Days
Unit Per Case: 1x15 pcs
Cartons per pallet: 50

Barcode: 6291038002102
Weight: 500g
Shelf life: 3 Days
Unit Per Case: 1x15 pcs
Cartons per pallet: 50

Barcode: 6291038002188
Weight: 500g
Shelf life: 3 Days
Unit Per Case: 1 x 15 Pcs
Cartons per pallet: 50

Barcode: 6291038010015
Weight: 1000g
Shelf life: 3 Days
Unit Per Case: 10 x 1000g
Cartons per pallet: 50

Barcode: 6291038001013
Weight: 300g
Shelf life: 3 Days
Unit Per Case: 1 x 15 Pcs
Cartons per pallet: 50

Using only the freshest ingredients, Fresh Chicken Burger is ready to grill or pan fry.